On this day, April 7th, back in 1770 the iconic English poet William Wordsworth was born at Cockermouth in Cumbria.
Now we all know Wordsworth wrote that famous poem about daffodils, the one where he wanders 'lonely as a cloud'. In the good old days of English teaching children learnt it off by heart.
Wordsworth inspired a large-scale move to Romanticism in English poetry, making introspective meditations on the commonplace and on the world of nature fit subjects for great verse. He also inspired that most creative of literary genres, the modern ad campaign - none more so than this wonderful old telly ad for Heineken lager... refreshing the poets other lagers cannot reach!
I'm sure the old boy would have approved.